Countly
Privacy-first product analytics platform that captures, analyzes, and acts on user data across all devices.
| What is it | Privacy-first product analytics platform that captures, analyzes, and acts on user data across all devices. |
|---|---|
| Pricing | Freemium — from $40/mo |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Best for | tracking user behavior across mobile and web apps, running A/B tests to optimize product features |
| Domain registered | 2011 |
Data updated Aug. 1, 2026
What does Countly do?
Countly is a digital analytics and customer engagement platform built with a focus on data privacy and ownership. It helps companies understand their users by capturing data from every touchpoint—mobile apps, websites, desktop software, and connected devices. The platform provides the tools to analyze this data and then use those insights to drive personalized user experiences, all within a single, controlled environment.
The platform stands out by giving you complete control over your data. You can choose to host it yourself on-premises or use Countly's private cloud, avoiding third-party data sharing. It includes a wide range of SDKs for easy integration and features like AI-assisted analytics to generate reports and recommendations. Built-in engagement tools let you create automated customer journeys, run A/B tests, and send push notifications without needing external services.
This tool is a strong fit for product teams and data analysts in medium to large businesses, especially in regulated industries like finance or healthcare where data sovereignty is critical. It's used to monitor product performance, improve user retention through targeted messaging, and ensure compliance with global privacy standards like GDPR and SOC 2.
Key features
What makes it stand outWho is Countly for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardLite
- Self-hosted
- AGPL v3 license
- Discord support
- Limited user analytics
- Session analytics
- Acquisition
- Technology
- Views
- Events
- Ratings
- Crashes
- Data Populator
- Compliance Hub
- Application Management
- Logs
- Data Migration
- Two-factor Authentication
- Role-based User Management
- Configurable Password Policies
- Audit Logs
- App Consolidation
Flex Free
- 500 MAU
- Private cloud
- Free for up to 500 MAU
- Discord support
- Cloud hosting with region choice
Flex
- Private cloud
- SaaS license
- Subscription based on Data points
- Discord support
- Cloud hosting with region choice
- Full user analytics
- User loyalty
- Geo analytics
- Heatmaps
- Customized Dashboards
- Drill (Advanced Segmentation)
- Alerts
- Data Manager
- Config Transfer
- Filtering Rules
- Email Reports
- Application Management
- Logs
- Data Migration
Enterprise
- Commercial license
- SLA support
- Customer Success Manager
- Self-hosted or Cloud options
- All platform support
- Complete analytics suite
- Retention
- Revenue
- User Profiles
- Cohorts
- Funnels
- Flows
- Formulas
- Push Notifications
- Surveys
- NPS
- Ratings
- Crash and Performance monitoring
- Symbolication
- Jira Integration
- Remote Config
- A/B Testing
- White Labeling
- Hooks
- Gateway
- SSO integrations
- Professional services
Trust & presence
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