Adoptly

Adoptly is a tool that lets SaaS teams create and publish in-app announcements directly to their users. You can design modal popups, banners, tooltips, hints, and changelog widgets that appear inside your web application. These announcements help you communicate new features, important updates, or promotional messages exactly where users are already engaged—within your product interface.

The tool provides a visual editor for styling announcements to match your app's branding, controlling colors, typography, spacing, and layout. A key strength is its targeting system: you can show specific messages to users based on their plan type, the page they're viewing, their device, language, or even schedule them for specific dates. It also tracks views and clicks, showing you which announcements actually get engagement.

This is particularly useful for product managers and marketing teams at SaaS companies who need to announce new features without engineering help. It helps reduce support tickets for common questions, guides users to underutilized features, and can even target upsell messages to specific customer segments based on their behavior.