Synthetic Users

Synthetic Users is a research platform that replaces traditional user recruitment with AI-generated participants. Instead of spending weeks finding and scheduling human subjects, you define your target audience — demographics, behaviors, psychographics — and the platform runs structured qualitative interviews automatically. The output is a full report with executive summary, key themes, verbatim quotes, and recommendations, plus access to individual transcripts. Think of it as a recruitment agency that works at AI speed.

The system uses a multi-agent architecture where each synthetic participant gets a stable personality profile based on the OCEAN model (Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism). Unlike a chatbot like ChatGPT, these agents maintain context across the entire interview and can be scaled from a handful to hundreds. You can also feed your own proprietary data — transcripts, support tickets, customer conversations — into the participant models via RAG. The platform tracks saturation so you know when additional interviews stop surfacing new themes. Independent comparison studies show 85-92% parity with real human feedback, backed by 21 peer-reviewed papers.

The tool is built for anyone whose decisions depend on understanding users: UX researchers who want to front-load exploration, product managers testing concepts, marketing leads validating messaging, and agency owners running quick validations. It's designed as a discovery co-pilot, not a replacement for organic research. Use it to sharpen your questions before investing budget in traditional studies, or to run continuous insight cycles between major research phases. The demo includes a live study so you can see the output firsthand.