Nosto

Nosto is an AI-powered commerce platform that uses agentic intelligence to automate and enhance online shopping experiences. At its core is Huginn, a central AI agent that coordinates specialized agents for merchandising, analytics, content creation, and customer experience optimization. The platform analyzes customer behavior and transaction data to deliver personalized product recommendations, optimize search results, and identify revenue opportunities automatically.

The system works by deploying multiple purpose-built AI agents that handle specific commerce functions. These include natural language search that understands shopper intent across different languages, proactive opportunity detection that surfaces insights without manual prompting, and integration capabilities that connect with external tools through APIs and MCP servers. What sets Nosto apart is its emphasis on human oversight—while the AI agents prepare recommendations and automate workflows, merchants maintain final approval before any changes go live on their stores.

Ecommerce brands and merchandising teams benefit most from Nosto, particularly those managing large product catalogs and seeking to scale personalization efforts. The platform helps reduce manual workload by automating repetitive tasks like product bundling suggestions, search optimization, and customer segmentation analysis. Real-world applications include increasing conversion rates through intelligent product recommendations, improving search relevance for global customers, and streamlining merchandising operations across multiple sales channels.