CTM
Conversation analytics software that tracks calls, chats, and form fills back to specific ads
| What is it | Conversation analytics software that tracks calls, chats, and form fills back to specific ads |
|---|---|
| Pricing | Paid — from $79/mo |
| Free tier | No |
| Platform | Web Application |
| API | Yes |
| Best for | tracking which ads generate phone calls and leads, analyzing call recordings to understand customer motivations |
| Domain registered | 1995 |
Data updated Aug. 1, 2026
What does CTM do?
CTM is a conversation analytics platform that helps businesses track which ads, keywords, and campaigns drive phone calls, chats, form fills, and texts. It uses dynamic number insertion to assign unique tracking numbers to each marketing source, so you can see exactly which touchpoint led to a conversion. The platform pulls data from Google Ads, Salesforce, and other tools into one dashboard, giving marketing and sales teams a clear view of what's working.
What sets CTM apart is its conversation intelligence layer. The tool records and transcribes calls, then applies AI to analyze sentiment, detect keywords, and surface patterns in customer behavior. Features like AskAI let you query call data in natural language — for example, "Which ads are bringing in customers who mention a competitor?" You can also set up automated rules to score leads, trigger alerts, or route calls based on conversation content. This turns raw call logs into actionable insights without manual listening.
CTM is built for marketing teams, ad agencies, and sales organizations that rely on phone calls as a primary conversion channel. It's especially useful for industries like home services, healthcare, automotive, and legal, where a phone call often represents a high-value lead. Instead of guessing which ad drove the call, you get hard data to optimize spend, improve messaging, and close more deals.
Key features
What makes it stand outWho is CTM for?
Who benefits most from this toolPricing
Marketing Lite
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
- Manually score, convert, and tag calls
- Integrate with Google Ads, Google LSA, Data Studio, and GA4
- Even more integrations like Microsoft Ads, Freshpaint, Cloudflare, and Elevenlabs
- Access to knowledge base, training center, and ticket hub
Marketing Pro
Everything in Marketing Lite, plus:
- Agency-friendly with included sub-accounts & white label options
- Form tracking and attribution with 5,000 form submissions included
- 3,000 transcribed minutes included
- Custom AI call analysis with AskAI
- If/then triggers to automate custom lead flows, call scoring, & analysis
- Premium marketing integrations including HubSpot, Facebook, Reddit, and Yext
- Open API access and developer resources for personalized solutions
- Enhanced security and HIPAA/GDPR compliance
- Full access to live phone & chat support from product experts
Sales Engage
Everything in Marketing Pro, plus:
- Customizable VOIP softphone to power inbound and outbound teams
- Flexible structure to scale with unlimited sub-accounts
- 3,000 transcribed minutes with AskAI Summaries included
- VoiceAI, Smart Dialer, and advanced outbound technology
- Advanced skills and weight-based routing
- Dynamic call scripts and live coaching tools
- Real-time dashboards and team performance reporting
- Premium sales integrations including Salesforce, Zoom, Calendly and Gong
Enterprise
Everything in Sales Engage, plus:
- Volume-based pricing available
- Dedicated account management team for a consistent experience
- Up to 20 hours each year of included professional services
- Access to Premium Plus technical support with guaranteed response times
- Expanded options for flexible invoicing and customized discounting
- Indefinite version history access and data restoration
Trust & presence
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