mocktomer

mocktomer is a website testing tool that runs real human shoppers and AI assistants through your site, then hands you a ranked report of exactly what’s going wrong. It’s like having a usability panel that costs nothing and finishes in ten minutes. You paste a URL, mocktomer reads a few pages, generates a cast of personas (budgets, devices, patience levels, goals), and launches them. Each persona browses your actual site in its own browser — you watch screenshots and reasoning stream in live. Minutes later, you get a health score and a list of friction moments, each one explained in the customer’s own words. The tool also includes AI shoppers that test whether ChatGPT, Claude, and Gemini can find, understand, and recommend your site. This gives you an AI Readiness Score with sub-scores for visibility, findability, readability, actionability, and checkout reachability. Every finding links to the full journey transcript, so you can see exactly what happened. The whole thing costs a few dollars per run — compared to $500–1,000 for a traditional usability panel. mocktomer is best for e-commerce teams, product managers, and UX researchers who want fast, cheap, and honest feedback about why people (and AI assistants) leave their site. It’s especially useful for catching checkout friction, confusing navigation, and hidden costs that analytics alone can’t explain. The AI shopper feature is new and addresses a growing problem: AI assistants are becoming the new storefront, and if they can’t read your site, you lose the sale before the visit even happens.