Wati.io
AI-powered customer engagement platform for WhatsApp — automate marketing, sales, and support conversations
| What is it | AI-powered customer engagement platform for WhatsApp — automate marketing, sales, and support conversations |
|---|---|
| Pricing | Freemium — from $99/mo |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Works with | n8n |
| Best for | automating customer support on WhatsApp, running marketing campaigns via WhatsApp broadcasts |
| Domain registered | 2019 |
Data updated Aug. 1, 2026
What does Wati.io do?
Wati.io is a customer engagement platform built around WhatsApp Business API. It lets businesses manage all their WhatsApp conversations in one place — from marketing broadcasts to sales chats and customer support tickets. The platform uses AI to automate replies, qualify leads, and handle common queries without human intervention. You can set up chatbots that respond instantly, send personalized messages at scale, and track every interaction in a shared inbox.
The standout feature is the AI layer, called Wati AI, which acts as a conversational intelligence layer. It can understand customer intent, suggest replies to agents, and even complete actions like booking appointments or processing orders. The platform also integrates with Instagram and Facebook, so you can automate comments and direct messages from those channels too. For teams, Wati.io offers role-based access, analytics dashboards, and a library of pre-built templates for common scenarios like order updates or appointment reminders.
This tool is best for marketing, sales, and support teams that rely heavily on WhatsApp to communicate with customers. E-commerce businesses can use it to send order confirmations and abandoned cart reminders. Support teams can deflect repetitive questions with the AI chatbot. Sales teams can nurture leads through automated follow-ups. It's a practical solution for any business that wants to scale its WhatsApp communication without adding more headcount.
Key features
What makes it stand outWho is Wati.io for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFree
- 1 AI agents
- 1 team members
- 100 monthly credits
- 1 training data mb
- Single AI agent for web
- Web widget only
- 100 monthly credits
- 1MB training data
- Basic chat features
- Form-based lead capture
- Basic Analytics
- English only
- Email support
Pro
- 3 AI agents
- 3 team members
- 5,000 monthly credits
- 50 training data mb
- Lead qualification and FAQ agents
- Web and WhatsApp channels
- 5,000 monthly credits (rollover)
- 50MB training data per agent
- Premium chat features
- Voice agent - Single language
- Advanced lead qualification
- Multi-lingual text conversations
- Natural language agent builder
- Remove Astra branding
Business
- unlimited AI agents
- 10 team members
- 25,000 monthly credits
- 100 training data mb
- Unlimited AI agents
- Web and WhatsApp channels
- 25,000 monthly credits (rollover)
- 100MB training data per agent
- Dedicated success manager
- Premium chat features
- Dynamic language switching
- Advanced voice agent
- Advanced analytics
- Priority support
- 365-days conversation history
Trust & presence
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