Crosshatch
A digital wallet for users to safely share personal data with brands, enabling AI-powered personalization without surveillance.
| What is it | A digital wallet for users to safely share personal data with brands, enabling AI-powered personalization without surveillance. |
|---|---|
| Pricing | Unknown |
| Platform | Web Application |
| Best for | Sharing specific interests with favorite brands for better recommendations, Allowing customers to control what data businesses can use |
| Domain registered | 2022 |
Data updated Aug. 1, 2026
What does Crosshatch do?
Crosshatch was designed as a digital identity layer for the AI-powered internet. It functioned as a secure wallet where users could store their personal data—interests, preferences, and experiences—and choose exactly which pieces to share with specific brands they trust. The core idea was to flip the script on data collection: instead of companies scraping and inferring user behavior, people could voluntarily share relevant information to get genuinely useful, personalized experiences. This aimed to create a direct, consent-based relationship between consumers and businesses.
The tool stood out by focusing on user control and context. It proposed moving away from the opaque, surveillance-based models of 'Data Moats' used by big tech. Crosshatch envisioned a system where personalization is driven by what users explicitly choose to share for a specific purpose, like getting better pizza recommendations or fitness tips without being bombarded by irrelevant ads. Its foundational concept was being 'AI-agnostic,' meaning it could serve as the secure identity and data layer that any AI application could plug into to understand a user safely.
The primary beneficiaries were individuals tired of being pigeonholed by algorithmic assumptions and businesses that wanted richer, more accurate data directly from their best customers. Real-world use cases included a traveler sharing their love for Neapolitan pizza to get localized restaurant guides, or a runner providing fitness goals to a sports brand to receive tailored product suggestions—all without leaking that data to third-party brokers. Crosshatch aimed to build a more adaptive and respectful internet.
Key features
What makes it stand outWho is Crosshatch for?
Who benefits most from this toolTrust & presence
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