Ply
A no-code platform to build custom features, forms, and AI solutions directly into apps like Gmail, HubSpot, and Salesforce.
| What is it | A no-code platform to build custom features, forms, and AI solutions directly into apps like Gmail, HubSpot, and Salesforce. |
|---|---|
| Pricing | Freemium — from $25/mo |
| Free tier | Yes |
| Platform | Web Application |
| API | Yes |
| Best for | automating lead routing from a CRM, creating a custom support interface in Zendesk |
| Domain registered | 2014 |
Data updated Aug. 1, 2026
What does Ply do?
Ply is a no-code platform that lets you build and add custom features directly into the web applications your team already uses. Instead of building a separate app, you create buttons, forms, and mini-interfaces that live inside tools like Gmail, HubSpot, Salesforce, and Zendesk. This allows you to automate complex processes, gather data, and trigger actions without leaving the context of your main work. The core idea is to enhance existing apps with tailored functionality that fits your specific business logic.
You build these features using Ply's visual builder, which includes tools for designing interfaces, setting up data connections, and mapping events between different services. A key part of the platform is its integration of AI from providers like OpenAI and Anthropic, letting you add smart summarization, data extraction, or content generation to your workflows. Ply emphasizes security and team collaboration, offering features like granular permissions, SOC 2 compliance, and the ability to deploy features to an entire team at once.
This tool is particularly useful for operations, support, and sales teams who need to streamline repetitive tasks across multiple software platforms. For example, a customer support manager could build a custom button in their helpdesk that automatically summarizes a ticket and suggests a reply. A sales operations specialist could create a form in HubSpot that qualifies a lead and routes it to the correct rep. Ply removes the need for coding or building standalone tools, letting teams solve problems right where they work.
Key features
What makes it stand outWho is Ply for?
Who benefits most from this toolPricing
Free tier available — start without a credit cardFree
- 5 steps
- 250 tasks
- Unlimited portals
- Unlimited steps per portal
- Unlimited tasks for 5-step portals
- Multi-page portals
- Conditional logic
- Email notifications
- 20+ interface blocks
- Miniapps: Calendly, HubSpot, Stripe
- Integrations: Google Sheets, HubSpot, Airtable, Notion, Pipedrive, Slack, and 50+ others
Launch
- 2,500 tasks
- Advanced themes
- Advanced blocks
- Branded URL
- Custom endings
- Custom social previews
- Less Ply branding
Engage
- 10,000 tasks
- URL Parameters
- Dynamic emails
- Customer login
- Webhooks
- API data fetching
- Minimal Ply branding
Grow
- 40,000 tasks
- Analytics
- Drop-off rate
- Event tracking
- Code actions
- AI code assistant
- Priority support
Optimize
- 40,000 tasks
- Advanced analytics
- Recover
- Salesforce integration
- Split testing
- Slack support
- Fully whitelabeled
Trust & presence
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